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Marketing

SP Jain Group Interview Questions

Marketing Questions for other B-school Interviews
Core Sales & Marketing
  1. What is Marketing?
  2. What is Sales?
  3. What is the difference between Sales & Marketing?
  4. What are 4 P’s of Marketing?
  5. Tell us about a book you read on marketing?
  6. Who is Phillip Kotler?
  7. Who is Peter Drucker?
  8. What is Market Research?
  9. What is Primary Market Research?
  10. What are different kind of Primary Market Research?
  11. What is Secondary Market Research?
  12. What is STP?
  13. What is Segmentation?
  14. What is Targeting?
  15. What is Positioning?
  16. What is Marketing Mix?
  17. What is consumer behaviour?
  18. What is Product Life Cycle (PLC)?
  19. What is a Brand?
  20. What is Brand Recall?
  21. What is the difference between Advertising & Promotion?
  22. What do you know about B2B and B2C marketing?
  23. What is FMCG?
  24. What is Consumer Durable?
  25. What are different ways in which segmentation is done?
  26. Proxy Advertising
  27. Co-branding
  28. Moment Marketing
Digital Marketing
  1. What is digital marketing?
  2. What is Social Media Marketing?
  3. What is CPC, PPC, CPI and CTR?
  4. What is Google Adsense?
  5. What is Google Adwords?
  6. What is Google Mybusiness?
  7. What is Google Analytics?
  8. What is your favourite digital advertisement?
  9. What is Marketing Analytics?
  10. What is remarketing?
  11. What is Monopoly, Duopoly and Oligopoly?
  12. What are different digital marketing tools that you know of?
  13. What is Remarketing?
Opinion Based Questions
  1. What is your favourite advertisement?
  2. Sell this pen to us?
  3. Tell us about an advertisement that you don’t like & why?
  4. Why do you want to take up marketing in SP Jain?
  5. What kind of organisation would you like to start your career?